You may have heared a lot about digital marketing which is the process of promoting your business through digital platforms. Inside digital marketing there are few cources in it. Let me talk about all the digital marketing cources briefly.
1. Search engine Optimization (SEO)
SEO consist structuring and optimizing your website's pages to achieve the best results on the search engine. When someone searches something related to your keyword google shows it in the top of the search engine which will bring more traffic to your site.
2. Paid social and advertising
Ad's that appears on social media are paid social ad's and everything that displays on SERPs are paid ad's. Advertisers using theseads on social media by understanding the number of users it have and promote the business. Advertisers compete with each other to rank higher on the page and the best will rank higher on the page.
3. Email Marketing
Marketing that perform through email is called email marketing, email marketing not just includes news letters and coupons but also have some other activities. The important thing to note is that the email should look like it come from a human, only then it will reach the inbox and people open it.
4. Content Marketing
The effort to market through online content is considered as content marketing. There are different content types like, Blog post, infographics, vedios, ebooks and white papers. A content marketer should be good at writing quality content that meet the expectation the reader.
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